Our Story

Outfitting believers, wanderers, and those who know the wild isn’t just a place — it’s a calling.

Our Story

We’re Brittany + Doye — the wild hearts behind Soul Squatch.

We didn’t start this brand to be another “fun Bigfoot merch” shop. We started it because the legend deserved better.

For too long, Squatch has been reduced to clip-art silhouettes and novelty mugs. That’s not the myth we know.

We wanted something bolder, more real, and built for the ones who actually live the adventure — the believers who step off the map and into the unknown.

The Soul Squatch - 4 different hat styles sitting on a fallen tree log

The Soul Squatch Way

Modern design. Campfire lore. Gear that tells your story.

Enter the Legend

What Makes Us Different

Field-Tested & Squatch-Approved

Built to hold up from backcountry trails to downtown coffee runs.

Sustainably Minded

Using recycled and responsibly sourced materials whenever we can.

Rooted In Story

Every design is connected to the myth, mystery, and places that inspire it.

Our Mission

We exist to outfit the believers — the wild souls, off-map roamers, and modern-day legend hunters.

Our mission is to keep the Squatch spirit alive in a way that’s built for now: durable, purposeful, and made for those who move differently.

Join the Legend

Bigfoot may stay hidden, but your gear doesn’t have to. Whether you’re deep in the backwoods or just bringing a bit of the wilderness to your daily grind — Soul Squatch is your sign to keep chasing what’s out there.

Shop the Gear